![Hatcher creates Ginger Ale](http://rccolainternational.com/cdn/shop/files/1905_1024x1024.webp?v=1712420499)
Claud A. Hatcher ignites a flavorful revolution by creating Royal Crown Ginger Ale in Columbus, GA, USA
![Chero Cola manufacturing line](http://rccolainternational.com/cdn/shop/files/1914_1024x1024.webp?v=1712420499)
The first Chero-Cola delivery trucks make their debut on the road
![Nehi fruit flavored beverage](http://rccolainternational.com/cdn/shop/files/1924_1024x1024.webp?v=1712420499)
Launch of Nehi, a new, fruit-flavored beverage
![Nehi beverage factory](http://rccolainternational.com/cdn/shop/files/1928_1024x1024.webp?v=1712420499)
Business changes name to Nehi, Inc.
![Claud A. Hatcher](http://rccolainternational.com/cdn/shop/files/1933_1024x1024.webp?v=1712420499)
Founder, Claud A. Hatcher, passes away
![blind taste campaign](http://rccolainternational.com/cdn/shop/files/1940_1024x1024.webp?v=1712420499)
The Hollywood star-studded "Best by Taste Test" campaign is launched
![Royal Crown Cola factory](http://rccolainternational.com/cdn/shop/files/1951_1024x1024.webp?v=1712420499)
Nehi, Inc. becomes Royal Crown Cola Company
![](http://rccolainternational.com/cdn/shop/files/1960_1024x1024.webp?v=1712420499)
First to introduce the 16oz bottle
![diet rite cola](http://rccolainternational.com/cdn/shop/files/1962_1024x1024.webp?v=1712420499)
Diet Rite, the industry's first sugar-free cola is hailed "Leading New Product of the 1960s"
![RC global spread](http://rccolainternational.com/cdn/shop/files/1970_1024x1024.webp?v=1712420499)
RC Cola expanded into international markets for the first time
![RC 100 launch](http://rccolainternational.com/cdn/shop/files/1980_1024x1024.webp?v=1712420499)
RC 100 is launched, the first caffeine-free RC Cola
![Royal Crown draft](http://rccolainternational.com/cdn/shop/files/1995_1024x1024.webp?v=1712420499)
Introduction of Royal Crown Draft, crafted with pure sugar cane, finest Kola nuts, all-natural flavors and pure filtered water.
![diet soda with splenda](http://rccolainternational.com/cdn/shop/files/2000_1024x1024.webp?v=1712674398)
First to introduce diet soda with Splenda
![RC Neo launch](http://rccolainternational.com/cdn/shop/files/2015_1024x1024.webp?v=1712674415)
Introduction of RC Neo, made with natural flavors, natural sweeteners and natural caffeine, delivering the same bold cola taste, with half the calories
![RCGBI purchases RC Cola](http://rccolainternational.com/cdn/shop/files/2019_1024x1024.webp?v=1712674520)
RCGBI acquired the rights to RC Cola Crown International
![RC flavor collection](http://rccolainternational.com/cdn/shop/files/2023_1024x1024.webp?v=1712820818)
RC Flavor Collection is launched, including vanilla, lime, apple, coffee, marshmallow and winter spice flavored cola
![RC Cola brands](http://rccolainternational.com/cdn/shop/files/2024_1024x1024.webp?v=1712820817)
![RC Cola Timeline](http://rccolainternational.com/cdn/shop/files/Rectangle_67_1024x1024.png?v=1712422468)