About us

Claud A. Hatcher ignites a flavorful revolution by creating Royal Crown Ginger Ale in Columbus, GA, USA

The first Chero-Cola delivery trucks make their debut on the road

Launch of Nehi, a new, fruit-flavored beverage

Business changes name to Nehi, Inc.

Founder, Claud A. Hatcher, passes away

The Hollywood star-studded "Best by Taste Test" campaign is launched

Nehi, Inc. becomes Royal Crown Cola Company

First to introduce the 16oz bottle

Diet Rite, the industry's first sugar-free cola is hailed "Leading New Product of the 1960s"

RC Cola expanded into international markets for the first time

RC 100 is launched, the first caffeine-free RC Cola

Introduction of Royal Crown Draft, crafted with pure sugar cane, finest Kola nuts, all-natural flavors and pure filtered water.

First to introduce diet soda with Splenda

Introduction of RC Neo, made with natural flavors, natural sweeteners and natural caffeine, delivering the same bold cola taste, with half the calories

RCGBI acquired the rights to RC Cola Crown International

RC Flavor Collection is launched, including vanilla, lime, apple, coffee, marshmallow and winter spice flavored cola

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