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Hatcher creates Ginger Ale

Claud A. Hatcher ignites a flavorful revolution by creating Royal Crown Ginger Ale in Columbus, GA, USA

Chero Cola manufacturing line

The first Chero-Cola delivery trucks make their debut on the road

Nehi fruit flavored beverage

Launch of Nehi, a new, fruit-flavored beverage

Nehi beverage factory

Business changes name to Nehi, Inc.

Claud A. Hatcher

Founder, Claud A. Hatcher, passes away

blind taste campaign

The Hollywood star-studded "Best by Taste Test" campaign is launched

 Royal Crown Cola factory

Nehi, Inc. becomes Royal Crown Cola Company

First to introduce the 16oz bottle

diet rite cola

Diet Rite, the industry's first sugar-free cola is hailed "Leading New Product of the 1960s"

RC global spread

RC Cola expanded into international markets for the first time

 RC 100 launch

RC 100 is launched, the first caffeine-free RC Cola

Royal Crown draft

Introduction of Royal Crown Draft, crafted with pure sugar cane, finest Kola nuts, all-natural flavors and pure filtered water.

diet soda with splenda

First to introduce diet soda with Splenda

RC Neo launch

Introduction of RC Neo, made with natural flavors, natural sweeteners and natural caffeine, delivering the same bold cola taste, with half the calories

RCGBI purchases RC Cola

RCGBI acquired the rights to RC Cola Crown International

 RC flavor collection

RC Flavor Collection is launched, including vanilla, lime, apple, coffee, marshmallow and winter spice flavored cola

RC Cola brands
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RC Cola Timeline